We've heard it said quite a few times: people these days pay more attention to brand names than they do to everything else about a product. When they see an accessory with a distinctive look, they say Oakley or Prada or Gucci, even, and refuse to look any further. Sometimes imitation items, such as replica mens sunglasses, can become away with looking like the real thing. So how important is it, really, that you wear something "genuine," as opposed to imitation eyewear? Let's face it: it's not just in the modern age that people are shallow about brands. Since money was invented, humanity has ever equated "expensive" with "impressive." But we all know that you don't have to spend beyond your means just to make sure you look good. Brand names can boast of originality and dedication to excellence all they want -- but what about the rest of us who, as we say, have "a wine taste but, live on a beer budget"? For people who don't exactly have money to burn, practicality should be given priority. Besides, it is posture, carriage and attitude that stand as the foundation of a proper "look." A man can live shopping only in discount stores, putting together bargain wear to make up a stylish, presentable, even professional image. Imitation eyewear may come in cheap, but they certainly perform one of the main functions of brand name eyewear: to accentuate your unique fashion sense.

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